Course curriculum

  • 1

    Week 1: Laying the foundations

    • Module 1: Laying the foundations

    • Module 2: The new model
  • 2

    Week 2: Creating vision

    • Module 1: Traditional advertising VS. Direct response advertising

    • Module 2: Your customer avatar
  • 3

    Week 3: Creating a sales machine

    • Module 1: The VSL Funnel Overview

    • Module 2: The VSL pages

    • Module 3: The VSL Funnel - Calendly

    • Module 4: VSL Funnel - Email Follow-up
  • 4

    Week 4: Paid advertising (part 1)

    • Module 1: Facebook overview and set-up

    • Module 2: Policy & security
  • 5

    Week 5: Paid advertising (part 2)

    • BONUS: Long Form Copy Ads